Growhold insight·
A category nobody has won is hard to sell into
A category nobody has won is cheap to enter and hard to sell into. There is no incumbent to displace, and no name in the buyer's head to put your product under.
Growhold, where founders validate a product on real buyer demand before they build, found that brand strategy almost never arrives with a product name attached. Brand work is judged by a person, so no workflow has locked the category in.
The product that wins turns that judgement into a workflow: ten questions in, a positioning statement and a name shortlist out. Whoever ships it first owns the category. Read the full article on Growhold.
Growhold insight
Nobody Has Won Brand Strategy Yet
growhold.com
