B2B e-commerce and wholesale
B2B commerce that dealers want to order on. Platforms renewed, onboarding on time.
Wholesale runs on dealers who order the same things fast and expect their own terms. I own the product and the technical decisions behind B2B ordering platforms, from UX and specifications to the systems they connect to.
- B2B ordering platforms
- Fixed-timeline onboarding
- UX and specifications
The challenge
Your dealers shop like consumers at home. Your platform still makes them call.
When ordering is slow, dealers phone, email or order elsewhere, and your team re-types orders by hand. Every wrong price, stock figure or customer term costs margin and trust. AI can take over product data, quotes and order questions, but only on a platform that stays exact.
What a client says
“We can recommend Kristian to anyone who is looking for a product owner with a strong UX focus, who can work with minimal instructions to conceptualize a software product that you'll be happy with.”
How I help
Pick where to start. Six ways to work together in b2B e-commerce and wholesale.
Three outcomes at a fixed price, and three roles monthly or on demand. Most clients start with one and add a second.
SaaS & AI product launch
Agentic frame included
A B2B ordering portal or dealer app launched for your first customers.
AI agent evaluation
Right problem, solved right
AI answers on product data, pricing and orders checked against what dealers need.
Enterprise AI agents
Every decision has an owner
Order handling, quoting or product data run by agents, with a person approving exceptions.
Fractional CTO
Technical direction you can trust
Architecture and integrations for a wholesale platform: ERP, product data, pricing and stock.
Product Lead
What to build, and why
Dealer journeys and onboarding turned into specs your team can ship on time.
AI Architect
AI that holds in production
AI for product data and order questions, with evals and cost limits.
Who you work with
Fractional CTO and product lead, Vienna
I own B2B ordering platforms from UX and specifications to the systems behind them, and onboard new companies on a fixed timeline.
Delivered within my work as Fractional CTO, Product Lead or AI Architect.
“Kristian is certainly one of the top picks in his field.”
Product, technology and AI in one person. So the decisions never contradict each other.
- 25 years
- In software architecture and product, in Europe and North America.
- 50+
- Product launches across startups and enterprises.
- 5.0★★★★★
- Upwork rating, Top Rated Plus, more than $500K earned.
Questions
FAQ
Can you onboard a new customer on a fixed date?
Yes. I scope the custom requirements and backend work so the date holds, and keep the team on one plan.
Do you work with ERP and product data systems?
Yes. Integrations are part of the architecture, decided and written down before the build.
Where do agents help in wholesale?
In product data, quoting and order questions, inside clear rules on prices and customer terms.
Get in touch
Start with a call.
We go through your product, your team and where AI belongs in your work. You leave with a view on the right first step.
Services: SaaS & AI product launchEnterprise AI agentsAI agent evaluationFractional CTOProduct LeadAI Architect