Digital and marketing agencies
Digital agencies, run with AI agents. In delivery, back office and your own products.
Agencies sell hours, and AI agents now do a growing share of the work behind them. I help agencies put agents into delivery and back office, lead the technical side of client products, and launch products of their own.
- Agents in the back office
- Technical partner for client work
- Your own AI products

The challenge
Clients want results, not hours. And AI just made your hours cheaper.
Clients expect AI in the work and fewer hours on the invoice. An agency that keeps billing time for work an agent can do ends up competing on price. One that turns its know-how into agents and products sells results instead.
How I help
Pick where to start. Six ways to work together in digital and marketing agencies.
Three outcomes at a fixed price, and three roles monthly or on demand. Most clients start with one and add a second.
SaaS & AI product launch
Agentic frame included
A product of your own, built from your agency's know-how and launched for paying customers.
AI agent evaluation
Right problem, solved right
The AI work you deliver to clients, checked against what the client needs and proven with evals.
Enterprise AI agents
Every decision has an owner
Invoicing, reporting and project admin run by agents, with a person signing off.
Fractional CTO
Technical direction you can trust
A technical partner for client products, from architecture to the development team.
Product Lead
What to build, and why
Client products scoped and specified so your developers and agents can ship them.
AI Architect
AI that holds in production
AI features for client projects that hold in production, with evals and cost limits.
Who you work with
Fractional CTO and product lead, Vienna
I started in digital agencies, and today build AI agents for agency operations and AI products of my own.
Delivered within my work as Fractional CTO, Product Lead or AI Architect.
“Kristian is certainly one of the top picks in his field.”
Product, technology and AI in one person. So the decisions never contradict each other.
- 25 years
- In software architecture and product, in Europe and North America.
- 50+
- Product launches across startups and enterprises.
- 5.0★★★★★
- Upwork rating, Top Rated Plus, more than $500K earned.
Questions
FAQ
Can you work under our agency's brand?
Yes. I can work as your technical partner on client projects, inside your team and your process.
Where do agents help an agency first?
In the work behind the hours: invoicing, reporting and project admin.
Can we turn our expertise into a product?
Yes. SaaS & AI product launch takes it from idea to paying customers at a fixed price, with the agentic frame your team keeps.
Get in touch
Start with a call.
We go through your product, your team and where AI belongs in your work. You leave with a view on the right first step.
Services: SaaS & AI product launchEnterprise AI agentsAI agent evaluationFractional CTOProduct LeadAI Architect